- The Facts
- Our Efforts
This website provides information for parents and community members about the risks of underage drinking and proven ways we can help more teens.
As part of their Power of You(th) underage drinking prevention program, Mothers Against Drunk Drinking (MADD) is seeking submissions from youth for their video contest that speaks to the importance of how today’s decisions about alcohol impact the future.
Drinking before 21 can seriously impact your health, ability to get into college and even future employment opportunities. It is just not worth it! MADD’s Power of You(th) program is asking students and schools to submit a 15 second Instagram video answering the question...
Forty-three Washington community groups and organizations participated in Let's Draw The Line Between Youth and Alcohol 2013.
Many communities developed positive social norms campaigns as one of their Let's Draw The Line activities. Examples of social norms materials developed by communities are featured in the rotating display on this page.
Participation in past Let's Draw The Line Between Youth and Alcohol campaigns has been a powerful community involvement opportunity.
By Erica Stineman
There’s no trick and there’s no treat when it comes to underage drinking on Halloween. The spookiest holiday of the year is also considered one of the biggest drinking holidays, so it’s no surprise that the alcohol industry wants to cash in on getting into the spirit. Unfortunately, the Center on Alcohol Marketing and Youth researchers have found that that there is a link between minors who recognize advertisements for beer and spirits and the likelihood of them drinking.
A study published in the Journal of Health Communication found that underage youth are drawn to music, animal and people characters, story and humor in alcohol advertising. Youth in the...