Strategic Plan for 2011-2013

Mission: 

The RUaD Coalition provides state-level leadership to reduce underage drinking by leveraging resources and strengthening communities in Washington State.

Goal: 

Reduce underage drinking by:

1. Analyze and disseminate information and, as appropriate, promote public or corporate policy changes, with respect to:
   1. Implementation of social host laws or ordinances
   2. Reduction in indoor alcohol advertising
   3. Availability of high alcohol content malt beverages (such as Four Loko) and flavored malt beverages (such as Mike’s Hard Lemonade) and packaging and marketing of both
   4. The mixing of alcohol and energy drinks
   5. Other emerging issues related to reducing underage drinking
2. Monitor pertinent legislation and rule-making
   e.g. Beer tax, beer and wine sampling at farmers markets, and sobriety checkpoints
3. Support youth influencers (such as parents, caregivers, coaches, religious leaders, educators, other youth) by:
   1. Expanding and enhancing Start Talking Now efforts and website
   2. Assisting communities in continuing Let’s Draw the Line efforts
   3. Developing and distributing toolkits for the implementation of social host ordinances in WA communities